Catchy Headline Formulas
- Listicles
- How To
- Questions
- Include your chosen keyword so your title ranks well
- Title must be little
- Special characters that can/can’t be added in post titles
- Use bracketed clarifications
- Where, What and Why
- Mistakes, Fixes, Errors
- Ultimate Guide or Complete Checklist
- Keyword Triggers
- Increase, Boost, Grow
- Versus
- Share a story
Listicles
A listicle blog uses a list as its structure, presenting information as a series of numbered points. When creating a listicle blog title, use the number at the beginning, keep it short, add a bonus such as tips, and consider using an odd number of items for increased interest.Using numbers or statistics in blog headlines has been shown to increase traffic, possibly because it adds clarity and specific information to the title. For example, a title like “10 Tips for Better Sleep” gives readers a clear idea of what to expect in the article.
Examples-
- 7 Habits of Highly Effective People”
- “10 Ways to Save Money on Your Grocery Bill”
- “5 Simple Steps to Improve Your Writing Skills”
- “3 Tips for Better Time Management”
- “15 Delicious Recipes for a Summer Barbecue”
How To
A how-to article provides instructions on accomplishing a specific task, ranging from learning a new skill to fine-tuning an ability, and should be clear, informative, and concise
Example-
- How to Make a Delicious Omelette in 5 Easy Steps
- How to Improve Your Public Speaking Skills
- How to Build a Website in Under an Hour
- How to Train for a Half Marathon: A Beginner’s Guide
- How to Organize Your Closet and Simplify Your Life
Questions
Question articles are blog posts that pose a question in the headline to pique readers’ curiosity and encourage them to read the article, with the intention of educating them and eliciting an emotional response
- How Can You Improve Your SEO Ranking?”
- “What Are the Benefits of Yoga for Mental Health?”
- “Why Do We Procrastinate and How to Stop It?”
- “Are You Making These Common Grammar Mistakes?”
- “Is Your Diet Sabotaging Your Weight Loss Goals
Include your chosen keyword so your title ranks well
To make sure people find your blog post when they search for a particular topic, you should include that topic’s main keyword in the title. This will help your post show up in search engine results, and encourage people to click on it. Additionally, the title and meta description of your post will appear in search results, so it’s important to optimize them to catch the reader’s attention.
Title must be little
If your blog post titles are too wide, readers won’t even be able to see the entire headline when browsing. To make a good title for your blog post, you need to consider the length of your title. A title that is too short may not contain enough information to attract search engines and readers. But a title that is too long may be cut off in search results, which can discourage readers.
Use bracketed clarifications
It is important to consider that readers may have preferences when it comes to consuming content, such as watching a video over reading a long article, so it makes sense to use titles that advertise the preferred medium to attract their attention
Example-
Quick and Easy Recipe in 20 Minutes.
You must use this plug in[ 5 plug in].
Special characters that can/can’t be added in post titles
- Special characters that can be added in post titles:
- Single dash (-)
- Colon (:)
- Question mark (?)
- Exclamation mark (!)
- Single dash and colon can be used to separate words in post headline.
- Question mark is used when a title begs an answer, which means the title itself is a question.
- Exclamation mark is used when a title is meant to make the reader excited about a thing.
- Special characters that should not be added in post titles:
- Ampersands (&)
- Greater than/less than symbols (< and >)
- Pound sign or hash (#)
- “At” symbol (@)
- Ampersands make your post title URL error out because it confuses the web browser.
- The “At” symbol confuses the web browser or RSS reader which interprets it as part of an email address rather than a web address.
- Greater than and less than symbols are used as tags to enclose HTML elements and cut off the title URL.
- Pound sign or hash works specifically on links in certain sections of a webpage
Where, What and Why
Where, what, and why articles are blog posts that include those exact words in the headline and aim to answer each question respectively, with where articles providing location information, what articles defining the topic, and why articles providing a rationale or explanation
Example-
- “Where to Find the Best Pizza in New York City”
- “What is the Keto Diet and How Does it Work?”
- “Why is Social Media Marketing Important for Your Business?”
- “Where to Find Free Online Courses for Personal Development”
- “What Are the Benefits of Meditation and How to Get Started?”
Mistakes, Fixes, Errors
A mistake, fix, or error-based blog title helps readers avoid making mistakes by providing tips and solutions to common problems. The title might warn readers of things to avoid or offer help with specific tasks. These titles are used in various fields to address different types of issues.
Example-
- 10 Common Grammar Mistakes to Avoid”
- “How to Fix a Leaky Faucet in 5 Easy Steps”
- “5 Tips to Avoid Overwatering Your Plants”
- “Watch Out for These 7 Scams When Shopping Online”
- “Helpful Solutions for Troubleshooting Your Wi-Fi Connection”
Ultimate Guide or Complete Checklist
An ultimate guide blog article is a highly informative, long-form post that provides readers with a wealth of tools, tricks, and tips to aid them in any task or educational pursuit.To create effective blog titles, it’s recommended to use “the” at the beginning of the title, include words like “ultimate”, “complete” or “guide”, use lists with higher numbers, and add action items such as “fix”, “help” or “sustain”
Example-
- “The Ultimate Guide to Starting a Successful Blog”
- “A Complete Guide to Investing in Stocks for Beginners”
- “The Ultimate Guide to Digital Marketing for Small Businesses”
- “The Ultimate Guide to Home Organization: Tips, Tricks, and Tools”
- “The Ultimate Guide to Learning a New Language Quickly and Effectively
Keyword Triggers
Keyword trigger blog titles are titles that start with the primary or secondary keyword of the topic, and by doing so, have a higher chance of being indexed by search engines for relevant queries
Example-
- “10 Simple and Effective Home Remedies for Acne”
- “The Ultimate Guide to Content Marketing: Tips and Strategies”
- “Why Digital Marketing is Essential for Small Businesses”
- “How to Create a Successful Blog: Tips and Tricks for Beginners”
- “The Benefits of Yoga for Stress Relief and Overall Wellness”
Increase, Boost, Grow
An “increase, boost or grow” style blog title is a type of title that implies the article will provide ways to optimize a certain topic, and help readers maximize their tools, knowledge and resources to grow. Here are some examples of such blog titles:Using action words at the beginning of your blog title, including words like “your” to personalize the content, adding tips at the end, and including words like “easy,” “simple,” and “fast” can make your title more engaging and enticing for readers.
Example-
- “10 Proven Strategies to Boost Your Website Traffic”
- “How to Grow Your Instagram Following: Tips and Tricks”
- “5 Ways to Increase Productivity and Get More Done in Less Time”
- “10 Tips to Boost Your Confidence and Achieve Your Goals”
- “The Ultimate Guide to Growing Your Email List for Your Business”
Versus
Versus style blog titles compare two items and provide detailed information about each, and examples include “Android vs. iPhone: Which is the Better Choice?” and “Gas vs. Electric Cars: Which is More Environmentally Friendly?
- Mac vs. PC: Which is Better for Your Needs?
- Crossfit vs. Weightlifting: Which is the Better Workout?
- Organic vs. Non-Organic: Which is Better for Your Health?
- Kindle vs. Books: Which is the Better Reading Experience?
- Traditional Education vs. Online Education: Which is the Better Choice?
Examples of storytelling blog titles are “The Day I Met My Hero”, “My Journey to Becoming a Successful Entrepreneur”, “The Unexpected Twist That Changed My Life Forever”.